Rachel Turner is General Manager at Curative, a New Zealand-based creative agency that works solely on projects geared towards a positive social or environmental outcome. Her and her husband Bill Bycroft are also good friends of the Impolitikal family, and have supported us behind the scenes since we launched, including through creating video content for the site.
Sarah spoke to Rach about what motivated her to explore opportunities outside the commercial advertising world, how her communal upbringing has affected her adult perspective, and her thoughts on some trends driving consumer decision-making right now.